Until recently accountants and accounting firms relied on 2 methods for client acquisition – local networking events and word of mouth. While both these strategies do not seem to have any visible flaw, they might not suffice in the digital age. Especially in the post-COVID era, when we are moving towards digitization in full swing, online digital marketing has become the most favoured option for organizations across sectors.
This is being observed as a response to consumer behaviour. Consumers depend heavily on internet sources to do their research before they make a purchase. In fact, statistics prove that 85% of consumers conduct online research before going through with a purchase. This means it is very important for organizations to have an online presence in order to be noticed by their prospective customers. But how else does digital marketing for accounting firms helpful?
Why Do Accounting Firms Need Digital Marketing?
Helps reach a wider audience
Today the internet is our first source of information for practically everything. With the internet developing such a massive dependency in people, not opting for digital marketing would mean missing out on a large demographic. For a service like online marketing for accounting firms, people are quite likely to conduct a google search to find the best options around them and if your firm lacks an online presence, it simply means it’s losing customers on a daily basis.
To build a seamless communication platform
Perhaps one of the most impressive things about digital marketing for chartered accountants is that it bolsters two-way communication with the consumers. When you advertise through traditional means there’s no way to hear back from the audience or gauge what they feel about your service. However, digital marketing for accounting firms provides this opportunity to understand audience sentiment and take the necessary steps. Be it through social media comments or website chat boxes, digital marketing allows you to be in constant touch with your audience and customize your messaging to suit their specific needs.
Develop targeted campaigns
Talking about customizing messaging, one of the biggest advantages of internet marketing for accountants is that it allows you to build targeted campaigns that are directed towards a very niche group of people. For example, as an accounting firm, you might want to reach out to small business owners or start-ups. Through digital marketing, you can trace their online footprints and plant your message where they are most likely to see it, in the language they speak. Imarti Media provides new-age solutions and can help you create targeted campaigns for increased lead-generation and brand-awareness.
Gives quantifiable results
Another factor that gives digital marketing for CA firms an edge is that the results are insightful and quantifiable. For instance, if you have administered a campaign to raise awareness about your accounting firm amongst small business owners, your campaign results will share insights that will help you identify the demographic of people who are interacting with your message and also suggest the methods that are likely to lead to action.
Tips for Digital Marketing for Accounting Firms
Revamp your website (or build one)
Before a business hands over their sensitive data to you and trusts you with their finances it is very likely that they would want to get all the information about you. A website not only serves to provide this information but also makes your firm more discoverable to your prospective customers. This is why your website should contain everything you want to tell your customers in order to make a good first impression.
Have a regularly updated blog
Now that your website is up and running, it is important to build thought leadership in your area. Blogs are a great way to do this and appear more dependable to your audience. Blogs are also excellent for SEO and can drive more traffic to your website. Imarti Media specialises in expediting content marketing efforts and creating conversation-centric blogs that can help grow your audience and build thought leadership.
Build an active social media presence
As an accounting firm, you might think that social media is not for you. However, this can’t be farther from the truth. Social media, in fact, is an essential part of online marketing for accountants. It can help them raise awareness, generate new leads, and enhance the reach of other platforms like your website or blog.
Email marketing still works
Sending regular (but not spammy), personalized emails to your existing, former, or prospective customers is an excellent way to be a regular part of their lives. As an accounting firm, you can develop a massive audience amongst business owners and professionals who check their emails the first thing in the morning and keep revisiting their inboxes throughout the day. Imarti Media can help you devise effective Email Marketing campaigns and attain greater and high-quality leads.
Offer premium assistance online
Many services rely heavily on the concept of ‘free trials’ to attract their customers. Online platforms offer a similar solution without causing a major dip in your pocket. As an accounting firm, you can offer this free trial in the form of webinars or downloadable workbooks that would help your audience work around their expenses. This would help build credibility and can also be a great way to build your email database, which can be leveraged to enhance your email marketing efforts.
Tools to Check Out
Digital marketing for chartered accountants requires a well-thought-out strategy. To build and execute a fool-proof strategy a few tools come in handy.
Web development tools
- Chrome DevTools
Blog management and content marketing tools
- Yoast SEO
- Revive Old Post
Social media marketing tools
- Google analytics
- Google search console
For accounting firms, much like most other businesses, staying relevant is key to attracting new business. Digital marketing for CA firms helps build this relevance and build a loyal digital following. In a busy and competitive market such as this, it is only through digital means, that accounting businesses can tap into the true potential of their marketing efforts. Digital Marketing agencies like Imarti Media can help craft out-of-the-box ideas to take your efforts up a notch and help receive maximum ROI on your marketing expenses.