Imarti Media, KENT RO’s Official Digital Agency, Did Not Engineer Kent Atta Maker Ad
We’d like to officially state that the KENT Atta Bread Maker ad, which ran for a couple of hours online on the evening of May 26, 2020, and has angered netizens, was not engineered by Imarti Media. KENT RO’s mainline agency managed the creative articulation of this ad campaign.
We’re a pure digital agency and have always been sticklers on the way an ad is pitched. We are extremely careful when crafting an ad, taking into account all the audience groups that will be exposed to it and their sensitivities. Anything risqué or blasé or inappropriate is strictly avoided and filtered by a robust process - we know how a brand could suffer manifold even if the traffic comes. The fury and immediacy of user response is powerful, and can never be underestimated or overthought.
We will, of course, continue doing our best for the Brand.
We are publishing this statement to clarify, and in response to the hundreds of queries that have been raised by people and organisations.