Case studies

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Nokia Mobile Antakshari - The First Mobile Reality-Show!

Gold at Indian Digital Media Awards 2013 for Best Digital Innovation. Bronze at Goafest Media Abby's 2013 for Best use of digital content creation strategy. Gold at Mobby's Awards 2012 for Best Entertainment on mobile. Silver at Mobby's awards 2012 for Best Use of mobile in marketing. Silver at MMA Smarties 2012 for Messaging & Voice.

Nokia Channel ME

In a bid to take consumer engagement to the next level, Nokia and Kolkata Knight Riders (KKR) have unveiled an interactive consumer engagement campaign -- Nokia Channel Me. This campaign introduces a new way for consumers to create and share their personal experiences live with the world by shooting and sharing their videos.

Nescafe Moodies - "What's your mood today?"

Nescafe Moodies are the Smileys that won awards globally. Nescafe Moodies campaign was designed around the idea of morning moods, as Nescafe being a coffee brand focuses on Kick Start your morning, the concept developed was to present various moods a person wakes up with.

Nokia Lumia 510 Trendify Campaign

Nokia developed a concept around trends, and the behavior of the youth towards the trends, and made shares change to 'Trendify' across Social Media channels, RockeTalk grabbed 90 Million Trendifies for Nokia.

The Samsung 'Incredible Art'

This is a video montage of the initiative on RockeTalk for Samsung Incredible Art, an attempt by Samsung to set a world record of most works of art in one place. This project by Samsung was spread around the country and events fort he same were held at many places. RockeTalk was chosen as the platform to initiate the same on mobile media.

YouTube Profile Ring Back Tone Campaign

The video case study for the campaign for London Olympics 2012 by YouTube on RockeTalk. Profile Ring Back Tone is an innovation to Caller Ring Back Tone, but for the user's profile.In this campaign the YouTube anthem for Olympics was set as the User's PRBT on RockeTalk.

Mentos Batti Jalao Contest

This video shows the way user engagement was generated on RockeTalk over the Mentos Batti Jalao Community and around the contest participants.

Nokia Channel Me Cricket Community on RockeTalk