It is quite evident that Instagram isn’t just limited for personal use anymore. It has evolved as a global platform that allows brands to share their content, recruit new talent, advertise products and engage their audience. Instagram marketing is all about growing your brand awareness and promoting your products in a friendly and authentic manner. Statics have shown that 70% of Instagram users have spent time looking up a brand on the platform. So, let us get to know more about how you can use this platform to market your brand.
Setting Up Your Optimized Business Instagram Account
If you’re going to use Instagram for business, then you need to create an account which is separate from your personal one. You can get it done through a series of short steps that are explained below:
Create your Instagram Business Profile
First, install the latest version of the Instagram app. Click on the profile photo at the bottom right and then tap on the settings wheel icon at the top right. Click “switch to business profile” and you get in business.
Set Up your Instagram Business Profile
Now, link your business profile to your company’s Facebook page. Add contact information such as your email and phone, create promotions, and more.
Explore Instagram Insights
This analytics tool lets you see the impressions and number of reaches you’re getting for your posts, plus the number of clicks you’re getting from your profile to your website. The results from Insights will tell you how you can best optimize your Instagram business profile.
Promote your Instagram Posts
To get more followers and likes, tap on any post and hit the “promote” link. With this you can customize your audience and decide who to direct your posts towards.
Selling your Products and Services on Instagram
Once your business is set up, its time to start selling. To enable purchasing, add an action button to your business profile that will take buyers from Instagram to your company’s website. There they can make a reservation, purchase a product or make a booking. Thus, Instagram is designed to create connections between your business and potential customers that will drive business on your end and deliver utility on their end.
Advertising your Products and Services on Instagram
In order to drive traffic to your page, Instagram enables you to create advertising that boosts your profile among users. The most basic form of Instagram advertising is lead ads, which collects valuable contact information from potential customers without pushing them off the platform. You can create these ads following three easy tips:
- Promoting a post within Instagram.
- Creating Instagram ads for Facebook news feeds.
- Creating Instagram Stories ads in Facebook Ads Manager.
Marketing through Instagram Stories
Besides advertising on Instagram, your business will benefit from contributing to Instagram Stories that will increase brand awareness and keep users engaged in the daily life of how your product or service operates. The first step is to change your Instagram story highlights cover from the default view to a branded cover image. This feature lets you group and save important brand content even after 24 hours of viewing. Polls are a great Instagram story tool that allows you to poll followers and get quick feedbacks on your products and services.
With 700 million monthly active users, there’s no denying Instagram’s power and reach. What was once a simple photo sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity. Creating and maintaining a platform that captures your brand’s visual identity may seem intimidating, but Instagram makes it fun and easy.
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